Yalo

Yalo is a brand specialized in conversational commerce. They collaborate with various industries and focus on all the people involved in the buying and selling processes, from the first contact to the final delivery of products or services.

When they came to us, they were looking for images that represented real people and spaces, with a very particular focus on Latin America and the Caribbean.

As always, we started with the research. We worked hand in hand with Yalo’s design team to understand in depth the industries they operate in, the services they offer and how they operate in each sector. They also shared with us their new graphic line and the values they wanted to reflect.

With this base, we set out to find a casting that represented the diversity of regions and ages needed. Our art team researched and developed the sets, conceptualized key details and collaborated with the wardrobe team to ensure that each element was in perfect sync.

The result: a set of minimalist photographs, full of color and life, that capture the unique essence of Yalo. We created their own image bank, conceived and designed exclusively for them.

Creative Direction: Linda Cano
Production and Casting: María Alejandra Zamora Peñate
Photography: Charlie Quezada
Production Design: Marié Sierra
Art Assistants: Ruth Blanco, Victor Mejia
Costumes: Sofia Contreras-Paredes
Costume Assistant: Sofía de León
Hairstyle: Yuli Hair
Makeup: Elizabeth Larios
Models: María José Cobar, Rossy Sierra Hoil, César Andrés Batres, Alfredo Montenegro, Jorge Godínez
Staff: Rudelí López, Jefferson Estrada
Catering: Evocart