Wakami (Elevator)

The moment you match is a tribute to the beauty of finding and celebrating those connections that bring us together. In this commercial, we explore the universal emotion of matching with someone or something, that spark that reminds us that we are not alone in this vast world. It is a celebration of love in its many forms and the power of soul mates, who can teach us more about ourselves than we could ever imagine.

In this project, we decided to create a visual collage that encapsulates key concepts such as love, coincidence and reflection. The idea is that the viewer can see their own story in that of the protagonists.

The narrative revolves around a love story in an elevator, where two people meet and, through their connection, the collective emotion of coinciding with a soul mate is revealed. This encounter is not only felt in humans; it is also present in nature and in the animal kingdom. Through diverse viewpoints, the story weaves together, reflecting how coincidence resonates in all of us.

From photography to production design to graphic design, each discipline came together in this creation. As artists working for other artists, we strive to convey the depth of these emotions and the beauty of coincidence.

Script and concept: Marié Sierra and Manuel Penados
Direction: Marié Sierra and Manuel Penados
Line Production: Ale Zamora
Cinematographer: Charlie Quezada and Julio Hernández (El otro Hernández)
Camera Operator: Julio Hernández (El otro Hernández)
Still Photo: Charlie Quezada
Gaffer: Jeff Estrada
Art Director: Marié Sierra
Costumes: Ale Zamora
Editing: Manuel Penados
Assistant Editor and DIT: Victor Calderón
Audio Post: Valenzuela
Color: Julio Hernández (El Otro Hernández)